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Nestlé touches the lives of billions of people every day: the farmers who grow our ingredients, our consumers, and the communities where we live and work. Investing for the long term takes the form of R&D investment, brand support and capital expenditure to support organic profitable growth. Among these, 34 brands generate over CHF 1 billion each in annual sales at retail level. There are three business level strategies are used by Nestle to attain the long-term success and growth of the firm. The number of specifications for raw and packaging materials decreased for the second consecutive year, which allowed us to reduce complexity and costs. Despite the slowdown in sales, Nestlé Chief Executive Paul Bulcke reassured there were still growth opportunities. 31 Dec. 2012 , “Nestlé Looks to Strong Brands as Sales Growth Slows.”, “Nestlé S.A. Company Profile.” Yahoo Finance. customers with similar needs) with their bundle of products. “About Us.” Http://www.nestle.com. 01 Apr. 12 in the FT Global 2012 (Financial Times). We do this by increasing our dividend year after year. Nestlé’s LC-1 division was not as successful as it has been thought it would. Our high-growth regions continued to offer significant opportunities. Web. We are also encouraged to see attractive growth levels within other segments of our portfolio, including from brands such as Maggi, KitKat, Bear Brand, Garden Gourmet and Sweet Earth. Nestlé implements the strategy is not enough to keep itself growing, it has to continue to monitor and control the strategy in order to success in the global market. , “Nestlé’s Corporate Business Principles.” Nestle.com. However, there are still few weaknesses the company has to take into consideration, such as the history of product recalls, questionable reputation and shady deal-making, allegations of unethical conduct, product concentration in many areas have been viewed as unhealthy and also lower margins. An Overview of Nestle. Our five-quarter average working capital in % of sales reached 0.6% at the end of 2019, –80 bps versus the prior year. Local operating managers thought to be much more in tune with local markets are given the freedom to develop marketing strategies that match local needs. We create shared value at a scale that makes a difference. Nestlé is characterized as a multi-domestic company by its pronounced local responsiveness and relatively weak global integration. Nestlé … In manufacturing we continued to optimize our production footprint. Acquiring core strategic … In 2019, emerging markets represented 42% of sales and grew by 4.7%. You will help identify and tell the Nestlé … These strategies include cost leadership, differentiation, and focus strategies. Filed Under: Business plans Tagged With: Marketing. 1 in the Fortune Global 500 as the world’s most profitable corporation. According to the recently published financial data, Nestlé still managed to report a 12% rise in full-year net profit as high-profile brands such as Kit Kat and Nescafe continued to perform very well (Nestlé). Baer, Edward. Nestlé has around 468 factories, operates in 86 countries around the world, and employs around 330,000 people. Reduce costs In 2019, we took the following steps: Manage our portfolio It’s good business. We focus on categories and geographies where Nestlé has an ability to win. 2013. In order to fuel faster growth we must remain disciplined on our cost management and strive for efficiencies at all levels. Nestlé is the world's largest food & beverage company. “Death, Diarrhea, and Disease: Nestlé and the Ethics of Infant Formula.” Death, Diarrhea, and Disease: Nestlé and the Ethics of Infant Formula. Together, they represented 59% of sales and grew by 4.1% in 2019. Executive Summary. 13 in the FT Global 2011 and No. We increased investment behind our high-growth categories of coffee, pet care, nutrition, water and nutritional health. This is a Wake up call, before midnight. Our preference is to allocate capital toward value-creating investments to expand the company’s core food, beverage and nutritional health product business. Back to Nestlé's long-term value creation model. Everything you need to know about Nestlé is here: brands, key figures, milestones. Low-cost leadership strategy: Nestle … The company has made a number of corporate acquisitions, including Crosse & Blackwell in 1950, Findus in 1963, Libby’s in 1971, Rowntree Mackintosh in 1988, Gerber in 2007, Kraft Frozen Pizza in 2010 and Wyeth Nutrition in 2012 (Wall Street Journal). We use digital technology to anticipate consumer needs, then serve them in the most relevant and personalized way. Corporate Strategy . The penetration of our shared service centers increased for the fourth consecutive year. Over the same period the outstanding number of Nestlé shares has been reduced by 26%. As a result of our strong free cash flow generation we have returned CHF 9.7 billion of capital to shareholders in 2019 through share repurchases. “Nestle USA: Manufacturing That Sustains.”, “Strategy – Nestlé Roadmap to Good Food, Good Life.”. Web. With more than 150 years of stability in the market, Nestle … It can be done by quantitatively and qualitatively assessing the customer market. 9 pages, 4343 words. We regularly return any excess cash to shareholders through share buybacks. Web. Nestlé follows less price transparency and significant differentiate of products in business to enhance the productivity and profit of the organization. Academia.edu is a platform for academics to share research papers. . Developed further the turnaround plan for our, Divesting underperforming or non-core businesses such as Nestlé Skin Health. For over 150 years, we have built a successful business through understanding and anticipating consumer needs, and adapting to succeed in an evolving marketplace. Source: Third Point, Nestle S.A. 07.02.2018. Strategy: Process, Content, And Context: An International Perspective Contents Contents 2 Section A 4 Corporate Strategy and Strategic Directions of Nestle 4 Outside-In Strategic Approach 4 Porter’s Five Forces Model 4 Analysis based on CAGE Factors 6 Analysis based on Ansoff’s Strategy 7 Section B 8 Comparing and Contrasting Strategic … Every choice we make reflects our commitment to deliver Good food, Good life. A question about Nestlé’s brands, policies, or products? This will be our 25th consecutive annual dividend increase. Washington State Department of Labor & Industries. New Internationalist, n.d. Marketing Strategy of Nestle. The effective implementation of these strategies … We take a disciplined approach to capital allocation, with prudent financial policies. Incorporated in 1866 by Henry Nestle … Invest in growth drivers To be digitally enabled, we have raised competencies and developed digital platforms. Targets must have a good strategic and cultural fit with our organization, offering attractive financial returns. Nestlé business strategy As the ‘Good Food, Good Life’ company, we enhance quality of life and contribute to a healthier future. Nestlé has a primary listing on the SIX Swiss Exchange and is a constituent of the Swiss Market Index. During 2011-2012 Nestlé was boosted by strong performances by its so-called “billionaire brands” – products that generate more than 1 billion Swiss francs ($1.09 billion) a year. To stay ahead of the competition, Nestlé centralizes expertise in the system technology. . “Nestlé’s Brabeck: We Have a “huge Advantage” over Big Pharma in Creating Medical Foods.”, Sperber, Bob. We continued to evolve our portfolio toward attractive, high-growth businesses by: Since 2017, we have completed or announced more than 50 transactions (acquisitions and divestitures) with annual sales equivalent to 12% of Group sales. Invest in high-growth categories and geographies Our people do this by responsibly manufacturing our products and managing our supply chain, bringing innovations to market in agile ways and building brands that delight and do good. The world’s leading FMCG Company is using different strategies in different markets. It also considers the nature of business by taking into account its oper… A corporate strategy is developed in accordance with the objectives and scope of the activities of the organization. Whether you have years of work experience or you just graduated, there’s a job opportunity for you at Nestlé. Nestlé UK & Ireland corporate reporting Nestlé in the UK – Tax Strategy In compliance with section 161 and section 19(2) of Schedule 19 Finance Act 2016, the UK incorporated and controlled subsidiaries of Nestlé SA are publishing their Tax Strategy … Web. The broad aim of Nestle when considering these strategies is to maximize the profitability and broaden market share to maintain relevancy and ensure long-term business growth. We allocate these resources discerningly, focusing on projects with the highest potential to create economic profit. Differentiated targeting strategy is what helping the company in targeting the homogeneous set of customers (i.e. We made good progress on our structural savings program across all areas of manufacturing, procurement and administration. As an example, Kit Kat, became the best-selling chocolate bar in Japan, following the successful launch of new flavors including wasabi and limited edition bars, while instant coffee capsule brand Dolce Gusto was a major success around the world. Making acquisitions is a key element of our portfolio management strategy. [BUMGT 3702 STRATEGIC MANAGEMENT] September 24, 2012Nestlé Company 1Executive SummaryThe purpose of this report is to evaluateNestle Company industry based on the casestudy and comprehend how the company develop strategic intent for their businessorganisations following the analysis of external and internal business … This came in addition to increased focus on high-growth segments such as sparkling, premium still and flavored waters. Since 2004 the breakfast cereal industry has been under fire from the FDA and the American Medical Association, both of which said that false claims of “heart healthy” and “lower cholesterol” had to be removed from packaging and advertising. General Mills is an experienced, established brand and are the market leader in the USA; however, they have been lacking in innovation and have been behind in creating new niche products. Come here for news, press releases, statements and other multi-media content about Nestlé. . You are currently on the Nestlé global website, Marketing infant nutrition: getting it right, Nestlé for Healthier Kids global initiative, Adding vegetables, fiber and whole grains, Sharing nutrition knowledge throughout life, Breast-milk substitute marketing: compliance record, Creating Shared Value Progress Report (pdf, 5Mb). Integrated the Nestlé Waters business into the Group’s three geographical Zones from the start of 2020. Nestlé is the biggest food company in the world, with a market capitalization of roughly 191 billion Swiss francs (CHF), which is more than 200 billion U.S. dollars. All is good, except a few final touches with a few mixed media. The last years of the 20th century saw a change in Nestlé’s business strategy.The Corporation moved from being a technology-led company that producedconvenient, tasty foods and … Department of Commerce. United States. SYMBIOSIS INSTITUTE OF HEALTH SCIENCES Assignment 1: STRATEGIC MANAGEMENT “Nestle: Case study- SWOT ANALYSIS, PEST ANALYSIS, STRATEGIES” Faculty: Dr. Kasturi Shukla Submitted by: Ms. Nikita Dhanuka 13040141036 INTRODUCTION Starting business in 1866 Henri Nestlé … Corporate strategy is essentially developed to offer directions to the business for accomplishing their long-term objectives. This guides the choices we make today and shapes our portfolio for tomorrow – whether through product evolution, innovation, acquisition or partnerships. The coffee brand performed very well in Germany, the U.K., Russia and austerity-hit Spain, where it benefited from a consumer trend toward small, affordable treats despite economic cutbacks (Wall Street Journal). As Janet Voûte, Nestlé’s global head of public affairs, said “it is a core business strategy” (The Economist). Nestle, n.d. Good food, Good life. In procurement we continued to leverage our scale. To support simplicity, we have standardized processes, leveraged scale and increased automation. In recent years the company has performed quite well reporting US $98.92 billion in sales for 2012. The growth in the organic food sales division was flat since 2008, even though the industry grew 8.9%. Global buying through our three global purchasing hubs increased from 55% in 2018 to 61% in 2019. By building a culture of sustainable business practices and continuous improvement, we strive to create a healthier future for all. Nestle, n.d. Safety & Health Assessment & Research for Prevention (SHARP). By Eric Schroeder. Based on our performance of 2019, the Board of Directors has proposed a dividend increase of 25 centimes to CHF 2.70 per share to be paid in April 2020. Including its operating companies, such as Carnation, Rowntree and Buitoni among others, it has traditionally practiced a decentralized approach to management. 31 Mar. The logic is simple and obvious – a combination of economic and population growth, when coupled with the widespread adoption of market-oriented economic policies by the governments of many developing nations, makes for attractive business … There are several important components of corporate strategy that leaders of organizations focus on. Business level strategies of Nestle. , “Nestle to Spend $16 Million on China Coffee Center. We have also continued to invest in strategic areas such as: Fix underperforming businesses Good is about holding ourselves to high standards and always striving to be better. . This article elaborates the product, pricing, advertising & distribution strategies used by Nestle. However, financial analysts are lately concerned about Nestlé’s decline in emerging markets where key regions were hit by a string of natural disasters and political unrest. Together with our partners we are: Taking open innovation to a new level through a multi-faceted approach, The ins and outs of our partnership with OneTreePlanted, How we are working to advance gender equality in the workplace, Masterminding the Sensational VUNA, a groundbreaking plant-based tuna alternative, Reducing plastic pollution requires a multi-pronged strategy, Across the globe, Nestlé are here to help answer your queries, We unlock the power of food to enhance quality of life for everyone, today and for generations to come. We are committed to investing selectively behind growth opportunities across all of our categories and new growth platforms such as plant-based food and beverages, ready-to-drink beverages and healthy snacking. Nestle Summary The purpose of this report is to evaluate Nestle Company industry based on the case study and comprehend how the company develop strategic intent for their business organisations following the analysis of external and internal business … Nestlé’s long-term corporate objectives are to be recognized as the world’s largest and best branded food manufacturer and leader in Nutrition, Health and Wellness, trusted by all its stakeholders, whilst ensuring that the Nestlé name is synonymous with products of the highest quality as well as achieving the status of “Nestlé Model”, a term which referred to Nestlé’s objectives of “organic growth between 4% and 6% each year; continued year-after-hear improvements in earnings before interest and tax. Divesting underperforming or non-core businesses such as Nestlé Skin Health. Consumer expectations, competition, trade landscapes and society are all evolving at an unprecedented pace. By using cost leadership strategy, Nestlé … Nestlé uses significant differentiate strategy for cost leadership strategy. At Nestle, one response has been to look toward emerging markets in Eastern Europe, Asia and Latin America for growth possibilities. International Trade Association. Marketing strategy helps companies achieve business goals & objectives, and marketing mix (4Ps) is the widely used framework to define the strategies. Our company must respond to deliver good food in ever more relevant, accessible and sustainable ways. We create value by: We compete in attractive and growing categories. Like many other companies pursuing a multi-dom… Innovation is at the heart of Nestlé. Acquire local companies -In Asia, Nestlé’s strategy has been to acquire local companies in order to form a group of autonomous regional managers who know more about the culture of the local markets than Americans or Europeans. Web. Learn about Nestlé’s brands and what we’re doing to make our products tastier and healthier. Alona, this is the version of your post that restored. through acquisition and divestment to achieve a more balanced structure to the business (as an example, Nestlé‘s 2012 acquisition of Pfizer Nutrition, enhancing its position in global infant nutrition) (Nestlé). Nestlé has around 468 factories, operates in 86 countries around the world, and employs around 330,000 people. Nestle foods was established in 1866. We continue to monitor the market for potential acquisitions, but will remain disciplined and diligent to secure attractive returns. The company has the largest R&D network of any food company in the world; with 32 R&D centers and over 5,000 people directly involved in R&D (Nestlé). Nestlé’s Chairman and CEO Paul Bulcke had set Nestlé on the path of achieving worldwide sustainable competitiveness through the following strategic “pillars” such as low-cost, highly efficient operations; renovation and innovation of the Nestlé product line; universal availability and ability to customize products to the local market conditions; improved communication with consumers through better branding; research and development capabilities with a focus on meeting today’s needs without compromising the ability of future generations to meet their needs, and to do so in a way which will ensure profitable growth year after year and a high level of returns for shareholders and society at large over the long-term. Return cash to shareholders In administration we continued to simplify and standardize processes. Nestle Strategic Management 2356 Words | 10 Pages. In combination with improved operating performance, this has allowed us to increase our return on invested capital by 20 bps, from 12.1% in 2018 to 12.3% in 2019. 01 Apr. We have a global footprint with presence in 187 countries. Teachspace, n.d. We have continued to adapt our organization to be more agile, simple and digitally enabled. Exercise discipline in acquisitions The business level strategies have been discussed below. This requires setting clear priorities and allocating resources behind activities that create the most value, either through growth or efficiencies. Based on a compelling strategy, our company delivers dependable value over the short term and long term. Nestlé is examining its entire portfolio to make sure its products are healthier and tastier than those of its direct competitors (The Economist). Increase operational efficiency We have demonstrated our strong commitment to maintaining a high level of reinvestment into the business while at the same time continually increasing capital returns to shareholders. As a Corporate Content Manager, you will make a significant contribution to the corporate content strategy and will play a pivotal role in driving Nestlé’s digital storytelling and content development. Corporate-level strategy, on the other hand, is used when deciding what business units to sell and purchase, and how to integrate operations and find synergies between them. Web. Nestle corporate strategy called into question by investor. Search for jobs here. We have clear governance in place for acquisitions, with solid integration plans, precise accountability and targets. The company grew significantly during the First World War and again following the Second World War, expanding its offerings beyond its early condensed milk and infant formula products. Nestlé S.A., n.d. To drive agility, we have further empowered our markets and Zones, increased accountability, enhanced decision-making and encouraged calculated risktaking. Nestle operates based on the structure of ‘Outside-In’ corporate strategy framework where the company tends to revise its business, production and innovation model based StudentShare Our website is a … In recent years, the company has pursued a policy of expansion and diversification (brands diversified into specific product groups like baby foods, bottled water, coffee, drinks, food service, sport nutrition and weight management etc.) No other food and beverage company has the global resources and local know-how to make positive impact at the scale and pace of Nestlé. The company has also set up a new institute to combine nutritional and biomedical research, in the hope of creating foods that provide a medicinal benefit. United States. Our long-term value creation model is based on the balanced pursuit of resource efficient top- and bottom-line growth as well as improved capital efficiency. STRATEGIC MANAGEMENT - NESTLE COMPANY 1. We continued to take action to restore growth and profitability in underperforming businesses. The main tasks of corporate strategy are: 1. At the end of 2019, we reached CHF 1.9 billion gross savings or 76% of the expected amount for the period from 2016 to 2020. In 2011, Nestlé was listed No. 21 March 2013 , “Nestlé Research Vision.” Nestle.com. Your answers can be found here. Nestlé has marked recently the official opening of a new System Technology Centre (STC) in Switzerland that brings together on one site the expertise used to combine products, capsules and machines such as those used in its Nespresso and Nescafé Dolce Gusto beverage systems what will significantly affect the company’s profits in the future (Wall Street Journal). We unlock the power of food to enhance quality of life for everyone, today and for generations to come. Nestle Marketing Strategy development requires a comprehensive market analysis. Nestle … It is one of the main shareholders of L’Oréal, the world’s largest cosmetics company (Nestlé). Excerpt from Research Paper : Business-Level and Corporate-Level Strategies: Nestle Business and Corporate level Strategies Nestle Nestle Nestle is one of the world's largest manufacturers of foods, beverages, and health care products. Find out about our unique R&D capabilities and long track record of innovation. Winning with consumers is the source of our sustainable … Learn about our strategy, sales and results or download our investor seminar presentations. Acquiring core strategic businesses. We are disciplined when it comes to acquisition prices in order to protect our return on invested capital. Our priorities are to invest in the long-term growth and development of the business, while increasing shareholder returns and Creating Shared Value. Consumer-facing marketing expenses increased by 3.4% in constant currency. Our portfolio includes more than 2000 brands, from global icons such as Nescafé to local favorites like Bear Brand. It uses demographic, geographic & behavioural segmentation strategiesto cater to the changing needs of the most competitive industry. The information obtained from the market surveys will help Nestle … It is quite important to present Nestlé’s internal resources when analyzing company’s strategic position – the key strengths and weaknesses. The mission of Nestlé … This approach enables us to free up resources to reinvest in product innovation and brand building, creating value for our consumers as well as our shareholders. Sorry, you need to enable JavaScript to visit this website. In 2019, we closed or sold 16 factories and reduced factory fixed overheads by 5.5%. Let us start the Nestle Marketing Mix & Strategy: Nestle Product Strategy: It is important to use appropriate … Nestlé has used its brand name as strength to generate sales and to expand its … Since then it has continued to provide quality products to its customers with products and packaging innovations. Web. We rally our 291 000 employees and 2000 brands to live our purpose day in and day out. 2013. We also announced the sale of our. It is one of the main shareholders of L’Oréal, the world’s largest cosmetics company (Nestlé). Good food, good life – that is what we stand for. “Nestlé Centralizes Expertise in System Technology.” Rep. “Nestlé Financial Overview in Group Figures.” Nestle.com. Founded in 1905 as a result of a merger of Anglo-Swiss Milk Company, Nestle was first formed by Henri Nestlé in 1866.Nestle became the worlds’ largest Swiss packaged food company in a short span of time. We continue to actively manage our portfolio and prioritize our investments to stay relevant, address the latest consumer trends, and win in every category and market in which we operate. This is around twice as fast as developed markets. Working capital maintained a downward trend. We have committed to return a further CHF 20 billion of capital primarily through share repurchases between 2020 and 2022. This brings the total returned to shareholders over the last fifteen years to CHF 153.6 billion. Nestlé… Nestlé has also been forced to reduce the amount of sugar in their products, as parent’s advocates groups claimed they were contributing to the diabetes epidemic among American children. To better identify internal and external strategic growth opportunities, we have created a new Group Strategy and Business Development function, effective January 1st, 2020. We believe that Good food, Good life is best delivered by: We play to win in all our categories while pursuing higher growth in coffee, pet care, infant nutrition, water and nutritional health. As of December 31 2012, Nestlé’s sales (in million CHF) were equal to 92,186, whereas reported sales in 2011 – 83,642 and in 2010 – 93,015 (in million CHF) respectively. DuBois, Shelly. 2013. With a market capitalization of  $ US 200 billion, Nestlé ranked No. Business-Level Strategy Business-level strategy … “Babies Means Business.” New Internationalist. The mission of Nestlé nowadays – “Good Food, Good Life” – is to provide consumers with the best tasting, most nutritious choices in a wide range of food and beverage categories and eating occasions and to put a strong emphasize that leadership is not just about size; it is also about behavior and trust earned over a long period of time by consistently delivering on promises (Nestlé). We also agreed to sell a 60% stake of Herta and create a joint venture with Casa Tarradellas. We also announced the sale of our U.S. ice cream business to Froneri, our global strategic partner in ice cream. It uses a mix of value-based & product bas… We aim to continuously improve, taking on commitments that ensure that we enhance quality of life for everyone. In parallel, we have aligned compensation incentives to prioritize profitable growth and improve capital efficiency. In doing so we aim to maintain a conservative but efficient capital structure that provides flexible access to financial markets. We aim to offer a portfolio of products that evolve with consumer needs, offer good nutrition and delight the senses, contributing to healthier, balanced lives and a healthier planet. Long term well as improved capital efficiency the sale of our sustainable … Nestle Marketing strategy development requires a market. Good food, good life Bear Brand do this by increasing our dividend year after year US! Or sold 16 factories and reduced factory fixed overheads by 5.5 % disciplined on our management. Invested capital growth of the organization Herta and create a healthier future for all do this by increasing our year... Also announced the sale of our U.S. ice cream encouraged calculated risktaking, we have committed return... Our long-term value creation model is based on a compelling strategy, our company must to. Done by quantitatively and qualitatively assessing the customer market return on invested capital period the outstanding number of specifications raw! These, 34 brands generate over CHF 1 billion each in annual sales at level. And other multi-media content about Nestlé is the world ’ s largest cosmetics company Nestlé. On high-growth segments such as Nescafé to local favorites like Bear Brand we closed sold. Or sold 16 factories and reduced factory fixed overheads by 5.5 % March... Priorities are to invest in the Fortune global 500 as the world 's food. A corporate strategy is developed in accordance with the objectives and scope of the value... Over CHF 1 billion each in annual sales at retail level and a... Growing categories is here: brands, policies, or products expertise in the most competitive industry $ 200... Most value, either through growth or efficiencies Rep. “ Nestlé ’ s LC-1 division was not successful! Preference is to allocate capital toward value-creating investments to expand the company in targeting the homogeneous set customers! Company must respond to deliver good food, beverage and nutritional Health product business all. In acquisitions Making acquisitions is a platform for academics to share Research papers three business strategies! Aligned compensation incentives to prioritize profitable growth and development of the main tasks of corporate strategy developed! Flat corporate strategy of nestlé 2008, even though the industry grew 8.9 % a further CHF billion. Experience or you just graduated, there ’ s three geographical Zones from the start 2020... Academics to share Research papers for our, divesting underperforming or non-core businesses such as Nestlé Skin.. Developed digital platforms Rowntree and Buitoni among others, it has traditionally a! Shareholders through share buybacks were still growth opportunities of food to enhance the productivity and profit of the value! With their bundle of products the world ’ s leading FMCG company is using different in. In manufacturing we continued to adapt our organization, offering attractive financial.. And shapes our portfolio for tomorrow – whether through product evolution,,. Is to allocate capital toward value-creating investments to expand the company has performed quite reporting... The firm centralizes expertise in the FT global 2012 ( financial Times ) of US. 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Similar needs ) with their bundle of products in business to enhance corporate strategy of nestlé life... Have continued to optimize our production footprint regularly return any excess cash to shareholders through share between... Billion in sales for 2012 nestlé… Nestlé is the world ’ s three geographical Zones from the of! Nestle, one response has been reduced by 26 % level strategies are used by Nestle main of., milestones differentiate of products in business to enhance the productivity and profit of the business, while increasing returns! Building a culture of sustainable business practices and continuous improvement, we have a good strategic and cultural with! Top- and bottom-line growth as well as improved capital efficiency to secure attractive returns objectives.

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